Materials and Features:

• De Weese Design Swim and Sun Fashions 1960’s-1970’s summer sundress

• Sleeveless sweetheart bodice is front lined, the rest of the dress is unlined

• Below the knee length, plunging elasticized shirred or smocking backside and sides of bodice for custom fit

• Swing skirt with inseam pockets, bust with sewn-in STA-CUP bullet bra support, scooped piping neckline forming adjustable flat spaghetti straps.

• Dark chocolate brown ground with daisies, squares and rectangle patterns in caramel, white, lime, and pink shades.

Material: Blended woven poly-type synthetic fabric
Color: Dark Brown with print
Year / Era: 1960’s - 1970’s

Label/Tags: DeWeese Design, Swim and Sun Fashions, Los Angeles, California. “STA-CUP” Bra

The Story: In 1934 Mary Ann Deweese entered the California clothing industry by designing for Los Angles Knitting Mills. She left to design sportswear for Sandeze, another California clothing house. She designed there for three years. Mary Ann then spent twelve years as head designer for Catalina, where she received world-wide acclaim as a designer.

She worked with top studio designers on suits for the stars and for many years designed the swimsuits worn in the Miss America pageant. She also worked with Schiaparelli. Mary Ann was credited with such innovations as texture use, including Jacquard knits and appliquéd stretch cottons. She also introduced “sweetheart” matching swimwear and sportswear for men and women.

Having reached peaked success with Catalina she decided to launch her own company in 1951, called “DeWeese Designs,” turning out high-fashion swimsuits and sundresses. Her early swimsuits were often decorated with fanciful appliques and rhinestones. In 1961 she designed the official U.S. team suits for the World Water Team Championships and the Olympics in 1960. The label lasted until 1984. (Courtesy of the Vintage Fashion Guild)

Size: 7/8

Length: 35”

Bust: 29” at rest (elasticized shirred stretch) Bullet style bra “STA-CUP” fits like a large ”B” or small “C”

Waist: 20”at rest (elasticized shirred stretch)

Hips: 40”

Straps: 13.5” (adjustable)

Fastener: N/A

Condition: Excellent like-new condition, we’ll leave the cleaning / ironing to the buyer.

Outfit accessories in photo available for purchase at PVJ;

Trifari Textured and Polished Gold-tone Panel Link Collier Necklace

Chocolate Brown Translucent Bakelite Carved Domed Bangle Bracelet

Caramel Ivory Swirl Lucite Plastic Domed Bangle Bracelet

Avon Gold-tone Poodle Terrier Dog Brooch Green Rhinestone Eyes